Mobile websites are the separate part of websites, which exclusively made for mobile phones. These sites are redesigned form of desktop websites and adjusted for small screens. These mobile sites must have low memory capacity and low bandwidth and adaptability to fit in small and medium screens.
In today’s world, smartphones are in the hands of every individual for various purposes and internet users through mobile phones are also increases rapidly. Most of the people access internet through smartphones such as android or iPhone, tablets for different online activities.
Mobile sites Vs. Desktop websites
Mobile sites and traditional websites differed from each other in both visually and technically in all aspects. The first difference between these two was their screen size; desktop monitors are 19-inch to 24-inch diagonal size, tablets are 10-inches diagonal whereas smartphones are 4 inches diagonal. The optimization of screen size needs a different approach and normal zooming out does not applicable. For this purpose, mobile web designers normally removed unwanted larger images and sidebars. Sidebars present in the websites will be replaced by an expandable menu bar.
Secondly, the way of accessing these two websites were entirely different and it makes a major different for them. Desktop websites can be accessed through computer or laptop by using large monitor, mouse and keypad, but mobile sites are accessed through smartphones or tablets with the help of small screen and touchscreen technology.
Recent growth of mobile sites
For the past few years, there was a rise in mobile phone users made huge difference in the number of mobile web users. In March 2014, the percentage of desktop-only users was nearly twice the percentage of mobile-only users. The percentage of desktop-only users was about 19.1% whereas the percentage of mobile-only users was just 10.8%. The reports shows that majority of the people used both desktop and mobile platform to access internet. Just a year ago, the mobile-only users had maintained its level to 11.3 percent but the internet-only users drastically dropped to 10.6 percent.
On October 2016, the statistics shows that access of internet made through mobile or tablet devices were greater than the internet access through the desktop. It shows that in October, the mobile and tablet devices recorded for 51.3 percent of internet use whereas desktop internet use was about 48.7 percent. It clearly explained the emerging nature of mobile-web usage in this present scenario.
Factors behind the development of mobile sites
Google announced that whether the company possessed any mobile websites, then that would be the primary content for Google’s search engine optimization ranking. This move makes the webmaster to prioritize the mobile sites than the development of desktop websites.
Mobile sites can allow the user to use internet even in slow data connection without any interruption in its process which makes them to use easily. It also available for all the time which makes the site more active and interactive with the website visitors. Mobile provides all the information immediately within a short period of time which makes the mobile- friendly environment.
According to the data, about five billion people use smartphone all around the world in 2016, it also increases the mobile web search which results in the heavy traffic on internet.
The development of mobile sites consumes very less amount of money than the development of mobile apps. It also reduces the time consumption for the process of making sites.
Benefits of mobile sites
Mobile sites had many significant advantages on its own which makes them better than traditional websites.
- Immediate availability
A mobile site can be accessed instantly through iPhone, android, tablet without any inconvenience and it is user friendly when compared to desktop.
- Higher download speed
Mobile websites designed for mobile standards with most desirable download speed, which provides better browsing in less period of time.
- Provide better SEO performance
Mobile websites provide better rankings on search engines such as Google and Yahoo and give an improved search on smartphones.
- Improve trademark
For an organization mobile websites will provide a better platform and gives a positive thought about the organization to the viewers. It helps the organization to gain popularity among the peoples.
- Mobility and connectivity
A mobile websites can be accessed easily at anywhere and anytime through your mobile phones. Hence, the websites can be reached many people and will create a more opportunity to the company.
- Attractive nature
If the mobile website was more attractive, then it would attract more audiences and it also makes the company to achieve more customers.
Mobile websites attracts many users and it satisfies the user’s need and helps to improve the user’s experience and satisfaction. Mobile usability creates a positive impression about the organization based on its mobile site.
- Flexibility and cost effective
Mobile websites are universal for all smartphone users, which make them more flexible and user can easily find the results for their search. Mobile website development consumes less time and cost when compared to desktop website development.
Impacts of having mobile sites in business
Having a mobile website for a company in this modern world will help them to engage with the huge number of customers and also improve customer relationships. These websites increase the business relationship between the business owners and clients by making the owners available on anytime and anywhere with the detailed description of the product.
According to Mobile Marketer, over 70 percent of searches were made through the mobile phones and around 61 percent of searches lead to an immediate response from the viewers. The mobile websites must be mobile- friendly to achieve greater ranking in the Google’s search engine. It was the time for all small and medium businesses, traders to have a mobile site which was very much mobile- friendly to the user. For small business, the company has to fix its mobile optimization in search engine to increase their visibility. It was confirmed that about 90 percent of people used their mobile phones to search local business enterprises, which means that local shops, service providers and they enquired business holders within 24 hours.
The growth in mCommerce for the past five years has encouraged small business to compete with their competitors. The company must remodel its websites in an innovative manner to attract many people rather than imitating their competitors. If the mobile site had an adaptability and easy navigation, it kindles customers to buy product from you company. It also provide a basic and relevant information about the product and company like store address, direction to store, business hours and mode of payment to the customer. Otherwise, if the website did not provide any information, customer would turn away from the site.
Mobile sites are viewed in smaller screens and viewers spend less time for viewing than desktop users. So, website must provide a quickest solution for the viewer’s need in a creative manner and should avoid many graphics and larger images. The content of the websites should be precise and informative rather than long and tedious sentences. The design and structure of the website should be done by the data collected by the mobile- only users which increases the user interface. Therefore, rapid growth of smartphone users and mobile web searches provide a greater opportunity for small business and sole traders.